Adrian Duff — Brand Marketing Lead

First Person

Profile

Brand marketing, customer experience and creative leader with nearly two decades’ experience building brands, campaigns, partnerships and content systems for global consumer audiences.

Currently Brand Marketing Manager at noissue, leading brand strategy, social/content direction, customer messaging, brand partnerships and go-to-market communications across sustainable packaging, ecommerce, retail and fashion-adjacent markets. Known for turning broad brand ambition into practical campaigns, clear messaging, strong creative, useful workflows and consistent execution.

I bring direct music and cultural relevance to Melodics. I was a DJ for over 10 years, including residencies at FUBAR and Crow Bar between 2000–2010, while working in hospitality and nightlife culture. I still buy and collect music on vinyl. My musical reference points move from Stones Throw and Jazzy Sport through to Detroit house and techno — a background that gives me a genuine connection to music, creativity, learning and community.

“My musical reference points move from Stones Throw and Jazzy Sport through to Detroit house and techno.”

— Adrian Duff

1M+

Social audience across noissue’s global sustainable packaging platforms

90k

Instagram followers built from inception through AS Colour’s ‘Support Your Local’ content series

65%

Reduction in ad-hoc sponsorship requests after introducing a clearer sponsorship and brand request process

Career Record

Selected Career Highlights

Built and evolved brand systems, messaging frameworks and customer-facing communications across noissue and AS Colour, supporting global growth.
Led fashion and culture partnership work with brands including Carhartt WIP, Uniqlo, Vans, Aēsop, Starlink and Aime Lēon Dore.
Developed hands-on social, content and campaign programmes across product, sustainability, wholesale, retail and DTC channels.
Created messaging systems that simplified complex product, production and sustainability information for customers, sales teams and internal stakeholders.
Built brand governance, asset and workflow systems that helped small teams and external partners move faster while staying consistent.
Executed campaigns globally by leveraging a network of creative professionals and partners to deliver high-quality, consistent brand work across multiple markets.

Assignments

Professional Experience

2023 – Present

Brand Marketing Manager

noissue - Global sustainable packaging business

Brand marketing, campaigns, partnerships, social/content and creative execution.

Global sustainable packaging business with a social audience of over 1 million followers, operating across a wide range of B2B and DTC customer segments. The business spans ecommerce, retail and branded merchandise, requiring clear messaging, strong brand governance and marketing systems that support sales, product, sustainability and customer experience.

Lead brand strategy, customer experience, messaging and creative direction across product, platform, sales and marketing touchpoints.
Identify and secure partnerships with fashion, retail and culture-led brands, leading end-to-end execution from concept and creative direction through to packaging, content and campaign delivery.
Developed an always-on UGC-led social content programme, creating a continuous pipeline of user-generated content across brand, product, sustainability and customer storytelling for use across all brand platforms.
Translate complex packaging, sustainability and production information into clear messaging for B2B and DTC customers.
Rebuilt brand guidelines, tone of voice and messaging systems to improve consistency across internal teams, agencies and external partners.
Developed workflow and asset systems using HubSpot, Asana and DAM platforms to improve briefing, delivery and brand consistency.
Use ICP work, journey mapping, VoC, CSAT and NPS inputs to sharpen customer messaging and connect brand activity to customer needs.
Manage agencies and specialist partners across New Zealand, Vancouver, London, Los Angeles and New York while staying hands-on across briefs, copy, creative review and delivery.

2014 – 2023

Marketing & Design Director

AS Colour - Global apparel brand

Brand marketing, brand systems, campaigns, partnerships, and creative execution.

Global apparel brand operating across wholesale, retail and ecommerce, with markets across NZ, AU, US, EU and UK. I joined as the first marketing hire and built out a small team over nine years, helping scale the brand from a regionally recognised business into a globally distributed apparel company with a strong presence across multiple international markets.

Built AS Colour’s brand system from no formal framework into a scalable global identity, guideline and governance model.
Led hands-on creative, social and content programmes across product, wholesale, retail, sustainability, web and sales channels.
Created and led the ‘Support Your Local’ social series, building AS Colour’s Instagram from inception to 90k followers through a scalable content system.
Created product, sustainability and sales messaging that made complex production information easier to understand and use.
Directed customer experience and website redevelopment work, improving the connection between brand, product and digital touchpoints.
Built DAM, workflow and asset systems that enabled internal teams, distributors and external partners to execute consistently.
Introduced a clearer sponsorship and brand request process, reducing ad-hoc sponsorship requests by approximately 65%.
Worked closely with sales, warehouse, finance, leadership and external partners to align brand execution across the business.
Simplified complex product, production and sustainability information into clear sales, marketing and customer-facing communications.
Developed accessibility, inclusion and plain-language systems to improve clarity, consistency and usability across brand touchpoints.
Led and mentored a team of five direct reports across creative, ecommerce and brand delivery.

Previous work experience detailed in LinkedIn profile.

Equipment

Tools & Platforms

HubSpot · Asana · Trello · Google Workspace · Adobe Creative Suite · DAM systems · AI tools & workflow automation platforms · Creative, marketing and content production tools

Masthead

Referees

Contact details available upon request.